How to set marketing goals for 2026 isn’t about trends or vanity metrics, it’s about understanding your data, your audience, and what actually drives growth. In this Marketing Monday guide, we break down how to set marketing goals using analytics, creative performance, and customer behaviour to build a stronger, more profitable year ahead.

LinkedIn can be one of the most powerful platforms for business growth — if you’re using it properly. This guide walks through how to review your LinkedIn business page performance, optimize your content, and ensure your page is actually driving visibility, engagement, and leads.

Marketing can feel expensive and overwhelming, but business owners don’t have to guess if their investment is paying off. This guide shows how to track marketing ROI, evaluate your marketing company’s performance, and measure results that truly matter. Learn which metrics to watch, how to ensure campaigns align with your business goals, and make every marketing dollar count for your Red Deer or Central Alberta business.