What Should You Post on Your Business Page?

A Purpose-Driven Guide to Creating Social Media Content That Actually Works

If you're staring at a blinking cursor wondering what to post on your business page, you're not alone. Social media can feel like a noisy, fast-moving machine, and for local business owners, it’s easy to fall into one of two traps: posting nothing at all, or posting just to fill the feed. Neither builds real connection or drives results.

At Rogue Marketing, we believe your content should work as hard as you do. That means building strategy-backed social media that’s authentic, valuable, and intentional. Let’s break down what that looks like.

1. Lead with Value: Educational Content That Positions You as the Expert

People follow business pages that teach, not just talk. Educational content is one of the highest-converting types of posts across platforms. Share quick tips, how-tos, industry insights, or answer the questions your customers are already asking.

Examples:

• “3 Signs Your Roof Needs Repair This Fall”

• “How to Choose the Right Dog Supplement for Senior Pets”

• “What Does SEO Actually Do for a Small Business?”

This builds authority, increases engagement, and helps your audience see you as a trusted guide, not just another brand pushing product.

2. Pull Back the Curtain: Behind-the-Scenes Content That Builds Trust

Social media should feel human, because the keyword in social media is social. It's not just about showing up online; it's about showing the human side of your business. People want to connect with people, not polished corporate facades. That means content that feels honest, real, and relational.

Show your process, your team, your workspace, even your missteps. Content that reveals the how behind the what often gets stronger engagement. Transparency breeds trust, and trust drives conversions.

When you consistently share the passion and people behind your business, you build genuine social connection, and that’s what turns followers into loyal customers. And yes, that often means stepping up to be one of the faces that represent your own business!

Ideas:

• A day in the life

• Time-lapse of a project

• Intro videos to new staff or services

• A story about a mistake that taught you something

3. Client Stories and Social Proof: Show, Don’t Just Tell

Local businesses thrive on relationships. Featuring real stories from your clients or customers builds a powerful emotional connection. Whether it’s a before-and-after, a customer testimonial, or a highlight of their success using your product or service, people want proof, not promises.

Pair this with visuals (photos or short-form video) for better visibility in the algorithm and higher engagement rates.

4. Interactive Content: Spark Real Conversations

Engagement isn’t just a vanity metric, it’s a trust signal to the algorithm and to your future customers. That means you need content that invites participation.

Use:

• Polls

• Q&As

• “This or That” choices

• Comment prompts

People often crave connection with the businesses they support. Social isn’t just a broadcast platform; it’s a dialogue.

5. Purposeful Promotion: Sell With Strategy, Not Noise

Yes, you can sell on social, but not with constant sales pitches. Promote services or offers with context and clarity, focusing on how they solve a real problem. Showcase the benefits, not just the features.

Pair your promotions with strong visuals, concise copy, and clear calls-to-action. Then balance those with 3–4 value-focused posts for every direct promotion.

6. Plan With Intention: Find A Simple Content Framework

Staying consistent on social media doesn’t mean posting every single day or reinventing the wheel every week. What it does mean is having a reliable rotation of content that speaks to your audience from multiple angles, education, trust, engagement, and promotion.

Use this simple 7-post framework to stay focused, aligned, and sustainable:

Post Type

Educational Tip or Industry Insight

Behind-the-Scenes or Process Showcase

Client Testimonial or Success Story

Interactive Content (Poll, Quiz, Q&A)

Promotional Offer or Service Highlight

Value-Add or FAQ (Answer a Common Question)

Personal Story or Brand Perspective

You can rotate through this cycle continuously, spacing it out over a week or two, whatever fits your business pace! The goal is to create intentional variety that keeps your feed active, human, and aligned with your marketing strategy.

The Key to Successful Social Media Content: Focus on Purpose, Not Perfection

What you post matters, but why you post matters more. Social media shouldn't be a chore or a box to check. When done right, it's a powerful tool for building relationships, increasing visibility, and driving real business growth. At Rogue Marketing, we help Central Alberta businesses move beyond generic content and into strategic, story-driven social media that reflects who you are, what you stand for, and the value you bring to your community.

We believe in creating social media content that feels human, content that’s rooted in clarity, consistency, and connection. Whether you're just getting started or trying to revive a stagnant presence, we’re here to help you show up with purpose and confidence.

If you're ready to stop posting just to keep up, and start posting with strategy, let’s build something bold and unapologetically you together!