How to Use Instagram Business Analytics to Reach More People

Why Instagram for Business Analytics Matters for Your Growth

If you want Instagram to actually work for your business, and not just sit there never breaking 100 views, it’s time for a strategic audit and monthly check ins. Your week 3 Marketing Monday Task is all about auditing your Instagram presence so you can show up with intention, clarity, and content that actually drives awareness. Not vibes. Not living on a prayer. Just strategy.

Most business owners post content but don’t evaluate whether it’s impacting reach, awareness, or conversions. Using instagram business analytics gives you clarity and control, it shows you what’s working and what’s not, so you’re not wasting effort on content that doesn’t support your goals. And yes, this goes deeper than “this post got a few likes, so I guess it’s fine.” We’re talking real data, smart decisions, and small optimizations that compound into big visibility overtime!

To do that, you need to pop open your Instagram Insights (if you’re not sure where to find them, here’s a refresher straight from Instagram itself: https://help.instagram.com/1533933820244654).

Once you’re in there, your mission is simple:

1. Review Your Post Impressions, Engagement & Follower Growth

Look at the last 30 days, and even the last 90 days. Are people actually seeing your content? Are they interacting with it? Did you gain followers, or did you quietly lose some?

Evaluate:

• Impressions

• Engagement rate

• Follower growth

• Profile activity (site taps, button clicks, DMs)

• Story completion rate

You can pull these numbers directly from Instagram Insights, here’s the official guide: https://help.instagram.com/1533933820244654

Instead of taking the numbers personally (don’t worry, we’ve all been there), look at them objectively:

• What posts reached the most people?

• What types of content got the most saves or comments?

• Which posts completely tanked, and what can they teach you?

These metrics help you understand whether your content is actually connecting with your audience or just filling your grid. Growth without strategy is noise; growth with intention is momentum.

2. Identify Your Top-Performing Content

Look at the posts with the highest:

• Reach

• Engagement

• Saves

• Shares

These are content signals, your audience is telling you exactly what they want more of. Use instagram for business analytics to compare patterns and themes. Once you know what worked, you can start creating more of it, on purpose!

Maybe your behind-the-scenes videos crushed it. Maybe carousels outperformed everything. Maybe people love seeing you talk about your craft. Whatever the winning pattern is, amplify it. Consistency and clarity beat randomness every time.

If you want a deeper dive on what typically performs well across industries, this guide from Hootsuite gives a great overview: https://blog.hootsuite.com/instagram-marketing/.

3. Check Your Bio, Profile Link & Highlight Covers

Your Instagram bio is your storefront window. If it’s out of date, confusing, or missing clear direction… you’re losing potential customers before you even get the chance to impress them.

Ask yourself:

• Does my bio communicate what I do and who I serve in 10 seconds or less?

• Do my profile links go somewhere strategic?

• Are my highlight covers clear, relevant, and branded?

If any of these feel off, outdated, or inconsistent, fix them now. Small improvements can dramatically increase profile conversions.

Why an Instagram Business Analytic Audit Matters

Instagram isn’t just a place to post pretty content. It’s a brand awareness machine, if you use it with intention. Regular audits keep your presence sharp, your content purposeful, and your growth aligned with your bigger marketing goals.

If you’re ready to level up your social presence with an integrated, results-driven approach, explore Rogue’s social media services here: https://www.roguereddeer.ca/social-media-red-deer

Or, if you want a free custom marketing evaluation (no fluff, just real talk about your analytics), you can request one here: https://www.roguereddeer.ca/go-rogue