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One-Day Digital Marketing Workshop — Red Deer, AB

Stop guessing.
Start marketing like you mean it.

Join us May 29th 9AM-4PM at ATB Capstone in Red Deer for a full-day, hands-on course taught by two of Central Alberta's sharpest marketing minds. Walk in with questions. Walk out with a 30-day plan you can actually use.

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WHO IS THIS FOR?

Built for business owners & communication coordinators who are done winging it

You're managing real marketing for a real business or organization. You show up, you do the work, and you know there should be more strategy behind what you're putting out. But between the algorithm changes, the AI tools, and the endless "just post more content" advice, it's hard to know what actually moves the needle. This day is for the person who owns the marketing, whether that's the business itself or the role.

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WHAT YOU'LL LEARN

Four sessions. Real results. No fluff.

This isn't a seminar where someone talks at you for six hours. It's a working day. Each session builds on the last, with time to apply what you're learning to your actual business.

SESSION 1

Led by Ali Misener | 60 Mins

Brand, Messaging & Content That Connects

Most businesses skip straight to posting without knowing what they're actually trying to say or who they're saying it to. This session fixes that. You'll get clear on your audience, sharpen your brand voice, and build the content pillars that make showing up consistently a whole lot easier. We do this live, including working through one business as a room so you can see the process in action.

SESSION 2

Led by Kat Sharpe | 90 Mins

SEO & Blogging Without the Subscription

You don't need expensive tools or a technical background to show up in Google. You need to know how your customers search and how to write content that meets them there. This session is a live walkthrough: real queries, real results, one blog outline built together. You'll leave with a research process you can repeat for free and a topic list based on what people are actually typing.

SESSION 3

Led by Ali Misener | 60 Mins

AI for Social Media Posts That Actually Connect

AI is genuinely useful. It's also genuinely terrible at sounding like you. This session covers exactly where AI earns its place in your workflow, and where handing it the wheel goes sideways fast. You'll leave with four practical prompts you can use the same week and a clear line between what AI should do and what only you can do.

SESSION 4

Led by Ali & Kat | 35 Mins

Build Your 30-Day Plan

This is where the whole day clicks into place. You'll pull together everything from the sessions into a real, specific action plan for the next 30 days. Not a list of good intentions. Actual next steps.

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Your Takeaways

Leave with work done, not just notes

Every session includes a hands-on exercise. By the end of the day, you'll have built something real for your business.

  • A core messaging framework written in your own voice

  • Content pillars and 10-15 post ideas tailored to your audience

  • A blog outline based on what your customers are actually searching

  • Four AI prompts you can put to work immediately

  • A 30-day action plan you can start on Monday

THE DETAILS

Everything you need to know before you sign up

Seats are limited. This is a small group format by design, so everyone gets real attention, not just a workbook and a wave goodbye.

DATE

May 29th, 2026

TIME

9:00AM - 4:00PM

LOCATION

ATB Capstone

Red Deer

SEATS

Limited

Small Group Only

investment

$250

Per Person | Invoiced Upon Registration

Lunch is included. Bring a laptop or tablet, something to take notes, and one piece of content you've been meaning to improve. We'll use it.

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Kat Sharpe has been in digital marketing for over 10 years with a specialty in local SEO, content strategy, and helping Central Alberta businesses actually get found online.

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Ali Misener is a marketing strategist focused on brand clarity, social media, and helping businesses stop posting into the void and start building real connections.

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